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Rivalry red-cards local teams out of lucrative sponsorship – gallery

JOBURG – The fierce rivalry that exists between Premier Soccer League teams, and their supporters, has cost them a potentially lucrative sponsorship deal from Beiersdorf South Africa’s Nivea brand.

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NIVEA Consumer products brand manager, Inez Valjee; marketing director, Kerstin Bird; and institutional director at Spanish side Real Madrid CF, Emilio Butragueño display the Nivea Real Madrid shirt.

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