Residents speak out about NSPCA advert
JOHANNESBURG - The Sandton Chronicle asked the local community about the NSPCA's dogfighting advert and the marketing strategy.
The NSPCA admitted that the advertisement for a dogfighting competition seen on a mobile billboard was fake, and that the organisation staged the hoax to highlight the scourge of dog fighting, which has seen the NSPCA involved in nine different court cases. Sandton Chronicle asked the community about the marketing strategy. Here’s what they had to say …
